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| Image Source :: Hindustan Times |
After more than two decades in the health and wellness arena, Modere has announced its closure, bringing an abrupt end to 23 years of business. In a heartfelt statement posted on its website, Modere expressed deep gratitude to its community of customers and distributors, acknowledging the “wonderful years of serving our cherished community” before confirming the decision to shut down operations effective April 11, 2025 directsellingnews.
Founded in 2002 as a multi‑level marketing (MLM) company, Modere built its reputation on “clean label” wellness products. Its flagship offering, Liquid BioCell® Collagen, earned multiple industry awards for its patented formulation, while the recently launched Curb supplement aimed to support appetite control and weight management. Under the leadership of President Nate Frazier and a strengthened executive team in 2023–24, Modere had positioned itself as an “omnichannel, consumer products company” with an expanding global footprint stories.jobaaj.
Despite its accolades, Modere customers have been left disappointed by the sudden shutdown. Many reported unfulfilled orders, delayed shipments and uncertainty over refunds or warranty claims. Social media platforms buzzed with frustrated comments as loyal customers—some of whom had stocked up on products like Liquid BioCell® and Curb—faced the prospect of no official support or clear guidance on next steps hindustantimes.
For Modere distributors, the closure has been particularly jarring. Many invested heavily in inventory and marketing materials, relying on ongoing commissions to recoup their costs. With the company’s abrupt exit, distributors are left navigating potential losses and exploring legal avenues to recover investments—a stark reminder of the risks inherent in MLM business models.
Industry observers suggest that Modere’s collapse may stem from a combination of market saturation, intensified competition from digital‑native brands, and operational challenges in maintaining supply chains. While the company cited no specific reason for its shutdown, the rise of competitors like Shein‑backed wellness lines and e‑commerce specialists may have eroded Modere’s market share, exacerbating financial strains.
The end of Modere offers critical lessons for the wellness industry. It highlights the importance of transparent communication, robust customer support and adaptive business strategies—especially for companies operating under the MLM umbrella. As regulators and consumer‑advocacy groups scrutinise MLM practices, Modere’s closure may spur calls for stronger oversight and clearer protections for both customers and distributors.
In closing, Modere leaves behind a legacy of pioneering clean‑label wellness products and a cautionary tale about the volatility of direct‑selling models. While its sudden departure has disappointed many, the brand’s innovations—particularly in collagen and nutritional supplements—underscore the ongoing consumer demand for transparent, science‑backed wellness solutions. As the industry reflects on Modere’s rise and fall, its story will undoubtedly shape future conversations about sustainability, ethics and innovation in health and beauty.
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